The Digital Media Club (DMC) is a student organization comprised of individuals who want to become a part of the Central Florida digital media community. To become a member of this organization, the student must be in high academic standing. The Digital Media Club was instrumental in setting up a local ADDY chapter. The ADDY awards are sponsored by the AAF (American Advertising Federation). The ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. Other organizations and competitions the DMC is actively involved with are the Printing Association of Florida (PAF) and the Future Business Leaders of America-Phi Beta Lambda (PBL). For more information on the Digital Media Club and how to join, please visit http://digitalarts.scc-fl.edu.